You Can Use Your Phone To Pretend You Own A BMW Art Car

You Can Use Your Phone To Pretend You Own A BMW Art Car

BMW’s Art Cars are getting the Pokemon Go treatment, and will be going digital using augmented reality (AR). BMW partnered with Acute Art to bring its most creatively-painted machines to the real world — in a manner of speaking. The Acute Art app will use your smartphone to virtually place the cars onto whatever space, where you can view them in 360 degrees. The cars are viewable in-app, but you can also snap photos of them! I really wanted to hate this because collaborations like this often end up being a little gimmicky, but I can’t. I actually like this, not only because BMW’s art cars are cool and this pays respectful homage, but also because this is about as close as I’ll get to owning an E30 M3, now that they’ve appreciated beyond what mere mortals can afford. Here’s a refresher from BMW about the history of their beloved works of art: Initiated by French race car driver and art aficionado Hervé Poulain and conceived in collaboration with the founder of BMW Motorsport Jochen Neerpasch, the first BMW Art …
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