Yinka… are you ready for media?

Yinka… are you ready for media?

Yinka… are you ready for media? In her series of columns Lizzie Damilola Blackburn, debut author of Yinka, Where is Your Huzband? (Viking), reveals all about the reality behind the dream of being published. Have you ever wondered how books gain traction? How they magically land in the hands of many eager readers? Enter the marketing and publicity teams. Although they work hand in hand, there is a distinct difference. Marketing is often paid for (think digital advertising, ads at the start of podcasts etc), whereas publicity is pitched for by the author’s publicist. While there may be a fee for writing a feature or appearing at a ticketed event, many interviews are agreed so that the book is promoted in exchange for access to the author, with no money …
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