TikTok pop-up ‘house’ opens at Westfield London for video app fans

TikTok pop-up ‘house’ opens at Westfield London for video app fans

TikTok pop-up ‘house’ opens at Westfield London for video app fans Physical retail is combined with tech at a new TikTok pop-up venue in London ‘in real life’ experience for fans of short-video app TikTok has opened at the Westfield London shopping centre, with visitors given tips on editing and dance routines. The two-storey ‘TikTok for you house brought to you by Westfield’ comprises four different areas, including a kitchen and dressing room, where a number of TikTok stars will be taking part in events. Poppy O’Toole, Ellis Atlantis and Kyle Thomas will be among influencers offering sessions on creating content at different points. The site is open until August 8 and visitors can book into workshops about creating and sharing content. They can also book space to film. TikTok has had remarkable growth, with a report from research firm Sensor Tower earlier this month saying it was the most downloaded and highest grossing non-game app globally in the first half of 2021, reaching nearly 383 million first-time installs. The owner of Westfield London, Unibail-Rodamco-Westfield, is among retail landlords looking …
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