The mysterious companies behind Costco's Kirkland Signature and Trader Joe's O's
New York (CNN Business)Kirkland Signature. Two-Buck Chuck. Simple Truth. Cat & Jack. Great Value. Amazon Basics. Store brands have never been more popular.
They have become forces in their own right and make up around 21% of sales in the $1.7 trillion US grocery industry, according to IRI.
As prices surge, store brands -- also known as private labels, white labels or generic brands -- have become an even more attractive option for inflation-fatigued shoppers who are looking to switch from pricier name brands. Store brands can be anywhere from 10% to 50% cheaper.
But the origins of store brands remain largely secretive.
Retailers aren't typically forthcoming about the companies …
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