Stagwell merges ForwardPMX and Assembly into media powerhouse

Stagwell merges ForwardPMX and Assembly into media powerhouse

Stagwell merges ForwardPMX and Assembly into media powerhouse The combination brings together 1,500 global employees and complementary skill sets. The Stagwell Group said on Wednesday that it will merge media agencies Assembly and ForwardPMX under the Assembly brand globally. The combined agency, which brings together digital and traditional media buying capabilities, will employ 1,500 people across 20 countries and 30 offices and work with clients including Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. Assembly will sit within the Stagwell Media Network, which spans 7 agencies managing $5 billion in media. The new agency will be led by James Townsend, currently global CEO of ForwardPMX and global CEO of the Stagwell Media Network, and by Valerie Davis as president in North America. ForwardPMX is known for performance marketing, data …
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