Rose Bay latest front in supermarkets’ bid to woo grocery shoppers

Rose Bay latest front in supermarkets’ bid to woo grocery shoppers

Sydney’s eastern suburbs are the latest front in the campaign by supermarket giants to appeal to customer desire for greater convenience with a proposed drive-through-only grocery shopping experience. Customers are already offered drone deliveries, self-service apps and contactless pick-up from stores wanting to capitalise on the rising demand for online grocery shopping since the start of the pandemic. But the proposed Woolworths in Rose Bay goes one step further and is billed as a “direct to boot” supermarket where orders are made online and picked up at an allocated time window. Delivery drivers from companies such as Uber Eats and Deliveroo will also be able to collect groceries from the store and deliver them to customers. “No walk-up physical sales will occur on the site,” Woolworths said in its development …
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