Revealed: BP’s ‘greenwashing’ social media ads as anger over fuel costs rose

Revealed: BP’s ‘greenwashing’ social media ads as anger over fuel costs rose

BP has spent more than £800,000 on social media influence ads in the UK this year that champion the company’s investments in green energy, it can be revealed. On Tuesday, BP announced a 14-year high profit of £7bn for the second quarter of this year. In the previous eight days, the company paid about £570,000 to Facebook and Instagram for influence ads that reached tens of millions of viewers in the UK. “These ads are intended to create a clean warm glow about the companies concerned, giving them more social licence to operate,” said Doug Parr, chief scientist for Greenpeace UK. The influence ads, which also emphasise BP’s contributions to UK energy security, began two days after Labour proposed a windfall tax on North Sea oil and gas in January. …
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