Pet care startup Wiggles in talks to raise $3M as it gets on growth track
Anushka Iyer, Founder and CEO of Pune-based pet care platform Wiggles, says the COVID-19 pandemic was extremely challenging for pets and pet parents. “They were confined within homes and a lot of dogs developed anxiety.”
Wiggles, which was founded in 2018 and offers a wide range of pet care products and services, was flooded with calls from pet parents.
“We were a very small team back then, and didn’t know how to manage the outpouring of calls and questions,” she says.
The entire team soon started taking phone calls and began making deliveries as demand suddenly rose.
The lockdown led to an upsurge in the at-home demand for services like veterinary and grooming care, says Anushka, adding that the pet care startup at present serves 25,000+ pets.
The brand launched a new category – pet food – during this time, converting the office into a makeshift kitchen and delivering fresh food across Pune.
“Maybe, this is what we are here for. We are here to take responsibility. This is the time we need to be most active when …
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