Of Course T-Mobile Is Being Shady With Your App Downloads and Browsing History

Of Course T-Mobile Is Being Shady With Your App Downloads and Browsing History

In yet another example of T-Mobile being The Worst with its customer’s data, the company announced a new money-making scheme this week: selling its customers’ app download data and web browsing history to advertisers. The package of data is part of the company’s new “App Insights” adtech product that was in beta for the last year but formally rolled out this week. According to AdExchanger, which first reported news of the announcement from the Cannes Festival, the new product will let marketers track and target T-Mobile customers based on the apps they’ve downloaded and their “engagement patterns” — meaning when or how often they open and close particular apps. These same “patterns” also include the types of domains a person visits in their mobile web browser. All of this data …
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