Nobody Wants Ads in Twitter Replies—Not Even Advertisers
Twitter’s been testing some, uh, questionable design tweaks to its platform throughout 2021, but its latest might be the worst yet. On Wednesday, company Revenue Product Lead Bruce Falck announced that Twitter would be testing out a new ad format that puts promoted tweets... into your conversations. The lucky Android and iOS users that are a part of this global test will now see ads in either the first, third, or eighth reply under a given tweet.
“We’re excited about trying this out for our advertisers and we’re eager to explore how it could open the door for additional opportunities to reward Tweet authors and creators,” Falck wrote. “We see a big opportunity to build an ad offering that creates value and aligns incentives for creators and advertisers.”
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