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Hongqi has traditionally been the car maker for the top echelons of the CCP. Founded in 1958, it’s often referred to as the Rolls-Royce of China. But while its L series is still very exclusive, with the L5 limo available only to those with the right connections, it now enjoys growing commercial success with its H series.
Last year, the FAW-owned firm sold almost 200,000 cars, with most analogous to models from Germany’s big three and Jaguar. In 2018, FAW hired former Rolls-Royce man Giles Taylor to oversee Hongqi’s design direction. The Brit was responsible for the Cullinan, and certainly there are echoes of that in the first design under his stewardship: the E-HS9 electric SUV. Sales have already commenced in Norway, and more European countries are likely to follow. …
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