More Than 1 In 3 Teens Say Snapchat Is Their Favorite Social Media App, Only 2% Cite Facebook, Survey Finds
Snapchat is the favorite social media platform among teenagers in the United States and is still growing in popularity, while Facebook's usage is minimal among teens, according to a new poll from Piper Sandler, which surveyed 10,000 young Americans with an average age of 15.8 years.
Some 35% of respondents said Snapchat is their favorite app (up from 31% in Piper Sandler's previous survey this spring), followed by TikTok (30%) and Instagram (22%).
Facebook and Twitter each garnered just 2% of the total tally.
The surveyed teens said they spend an average of approximately 4.2 hours per day on social media.
Snapchat users check the app 30 times daily on average.
Instagram had the highest engagement rate, with 81% of teens saying they used the app at …
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