Liverpool owners FSG strike new deal to boost LeBron James partnership
Liverpool owners Fenway Sports Group have joined forces with Nike and RedBird Capital Partners to take a stake in basketball superstar LeBron James' SpringHill Entertainment Company business.
The entertainment business that was founded by Liverpool fan James and his business partner Maverick Carter, is valued at around £529m ($725m) and consolidates the business interests of James and Carter through SpringHill Entertainment, Uninterrupted, and the Robot Co marketing agency, into one.
FSG are the number two investor in the project behind RedBird Capital Partners, the private equity firm lead by Gerry Cardinale that took an 11 per cent stake in the Reds' ownership for $750m earlier this year.
FSG are understood to have taken a 'significant stake' in the business and have been joined by Liverpool kit suppliers Nike and Epic …
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