Lawsuit claims Facebook and Google CEOs were aware of deal to control advertising sales
Facebook CEO Mark Zuckerberg and Google CEO Sundar Pichai were allegedly aware of and approved a deal to collaborate on the potential manipulation of advertising sales, according to newly revealed documents.
The documents, which came to light on Friday, were filed as part of a lawsuit against Google brought by the attorneys general of multiple US states. The lawsuit was first filed in December 2020 and claimed Google misled publishers and advertisers about the price and process of advertising auctions. At that time, many documents and parts of the lawsuit were redacted, but court rulings have since made them public.
The lawsuit alleges that Google maintained control over the advertising sales market – a market that it dominates – by inflating the price of advertisements for brands and suppressing competition …
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