Journalism schools often don't teach audience engagement skills. Here's how students can make up for it – Poynter

Journalism schools often don't teach audience engagement skills. Here's how students can make up for it – Poynter

The Lead is a weekly newsletter that provides resources and connections for student journalists in both college and high school. Sign up here to have it delivered to your inbox every Wednesday morning during the school year. Journalism curricula lack audience engagement. Here’s how to make up for it By Kami Rieck, Bloomberg “So, tell me more about audience engagement,” one of my journalism professors said. “What does a day at your job look like?” This question became commonplace since I landed my first audience engagement internship about two years ago. Newsroom colleagues, classmates, industry veterans — even my journalism professors — did not understand the concept of audience journalism, let alone the fundamental role it plays in newsrooms. Audience journalists are responsible for implementing engagement strategies that build loyal …
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