John Lewis forced to defend 'boy in a dress' advert

John Lewis forced to defend 'boy in a dress' advert

John Lewis has been forced to defend its latest advert, after claims the depiction of a boy in a dress making a mess was offensive. It shows the boy wearing his mother’s clothes, lipstick and eye shadow, rampaging around his home knocking things over, smearing makeup on furniture and tipping paint onto a carpet while his sister plays quietly in a corner. The advert, which was first aired this week during Channel 4’s Great British Bake Off, has led to claims that it perpetuates sexist stereotypes of boys playing aggressively while girls stand meekly by and behave nicely. It has also been attacked for supposedly promoting the idea of children wanting to be transgender. However, the retailer has hit back, defending the advert against both claims and pointing out that …
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