How to Turn Data into a Powerful Media Relations Campaign

How to Turn Data into a Powerful Media Relations Campaign

How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience. In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data …