His company makes millions producing toys. Now it's venturing into blockchain and the metaverse

His company makes millions producing toys. Now it's venturing into blockchain and the metaverse

When Jackson Aw was introduced to blockchain technology in 2018, he "didn't get it at all." "Can someone dumb it down even further for me? Like, can you just tell me what I can get as a consumer?" That was four years ago. Today, Aw, seems to have the answer to that question. The 32-year-old Singaporean, who runs Mighty Jaxx — a multi-million dollar toy company that produces collectibles and lifestyle products — has incorporated blockchain into his products. A blockchain is a decentralized digital ledger that records every transaction that has taken place. It also cannot be tampered with or changed retroactively. CNBC Make It finds out why it "makes sense" for the collectibles empire to tap into blockchain capabilities, and bet on the metaverse. Unique certificates Mighty Jaxx, …
More on: www.cnbc.com