HBO Max Execs Talk Delaying European Launch to 2022, Focus on Latin America

HBO Max Execs Talk Delaying European Launch to 2022, Focus on Latin America

As WarnerMedia follows the international playbook of HBO for the rollout of its streaming service HBO Max in international markets, it has hit a fork in the road. The media giant on Thursday said it may delay its launch of a localized version of HBO Max in Europe in some territories to early 2022 as it “leans into” generating more subscriber growth in Latin America. AT&T CFO Pascal Desroches told analysts during a morning call that the bulk of HBO Max subscriber growth in 2021 will come from lower-revenue subscribers, mainly from a localized version in Latin America. As WarnerMedia focuses on Latin America near-term to exploit that growth opportunity, Desroches warned WarnerMedia may delay its HBO Max launch in some areas of Europe until early 2022. A European launch for HBO Max had earlier been set for the second half of 2021. “We’re seeing good momentum, especially in Latin America,” Desroches reported. That view was seconded by WarnerMedia CEO Jason Kilar, who talked about lessons learned from the Latin American rollout. “The team did a remarkable job in terms …
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