Google Expands ‘About This Result’ With Info On Ranking Factors

Google Expands ‘About This Result’ With Info On Ranking Factors

Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. Starting today, when viewing an About This Result panel, searchers will get even more information about the results they’re seeing to help them make sense of which one might be most useful. That’s what it offers to regular searchers, but to SEOs it offers unique insight into which ranking factors went into surfacing a given page for a given query. Here’s an example of an updated About This Result panel for the query “how to cook fish in the oven”: Underneath the “Your search & this result” heading you can see why a page was ranked for that query. In the example above Google surfaced that specific page due to the following factors: - It matched words in the query with words on the page. - It matched words related to the query with words on the page. - The content of the page is in the same language as the submitted query. - The searcher’s location in the …
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