FCA wants celebrities to warn of investment risks

FCA wants celebrities to warn of investment risks

FCA wants celebrities to warn of investment risks By Kevin Peachey Personal finance correspondent, BBC News - Published Influencers are to be signed up by the City regulator in a campaign to warn people about the pitfalls of high-risk investments. Some celebrities have been criticised for their part in promoting trading apps which have proved popular among young people drawn into investing. The Financial Conduct Authority (FCA) wants to reach these risk-takers in a planned £11m awareness campaign. It is part of a wider strategy to ensure investors are well-treated. "Investors have never had more freedom. Technology has democratised the market, new products have become available and people have better access to their life savings than before," said Sarah Pritchard, executive director of markets at the FCA. "But that freedom …
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