Will a $300K consultant fix Santa Clara's tourism woes? - San José Spotlight

Will a $300K consultant fix Santa Clara's tourism woes? - San José Spotlight

Santa Clara is mulling whether to pay a consultant $300,000 to create a tourism strategy for the city, a move scrutinized by several city councilmembers given the city’s questionable history of hiring expensive consultants. “It’s starting to look more like wasteful spending,” said Santa Clara Councilmember Anthony Becker. “I’d rather see available funds spent on marketing and promotion.” The Santa Clara City Council on Tuesday considered paying two consultants from commercial real estate firm Jones Lang Lasalle (JLL) to work with the city’s newly-established visitors bureau to create a “comprehensive tourism strategy,” including first-year goals and an action plan for …
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