The hot new place for personal finance tips? TikTok
TikTok, the Chinese-owned social media app best known for its young users and viral dance videos, is rapidly emerging as a forum for a different kind of moves: What to do with your money.
Search for #personalfinance and you'll find that videos associated with the hashtag have been viewed 4.3 billion times, while #personalfinancetips content has 33 million views. The proliferation of money talk on TikTok, which has about 1 billion monthly users, points to a swelling audience eager for help on how to handle their money.
Just ask Tori Dunlap, a money and career coach who is better known on the app as @herfirst100k. Dunlap, who focuses on helping women take control of their financial lives, joined TikTok last July and has since amassed 1.6 million followers.
"It proved to me that people on TikTok needed this financial advice. I didn't think Gen Z would care, but they do a lot. It proves it's needed in a nonjudgmental, nonshaming way," she told CBS MoneyWatch.
Dunlap, 26, often addresses topics that include why it's smart to start investing early in …
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