One word domestic abuse victims can use in every Boots to get help immediately
Domestic abuse victims can now ‘Ask for Ani’ in every Boots store in the UK as part of a new codeword scheme.
Men, women and children will be able to ask for the fictional staff member as a discreet plea for help without tipping off their abuser.
A trained pharmacy worker will then offer a private space to find out if the victim needs to speak to police, support services or helplines, the Home Office said.
The name Ani is in fact the acronym ANI - which stands for Action Needed Immediately.
It will be available initially in all 2,300 …
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