New Mexico Tourism Department launches interactive pairing quiz to support local wineries - Albuquerque Business First
In honor of "National Drink Wine Day" on Feb. 18, the New Mexico Tourism Department launched an interactive quiz that pairs visitors with their ideal New Mexican wine, according to a news release.
The New Mexico Wine & Where quiz asks a series of questions on the topics of flavor, comfort zone and travel vibe to pair the wine that best fits with someone's personality. Not only does the quiz provide a specific New Mexico based wine for visitors, it also serves as a fun interactive tool to learn more about the various regions in New Mexico. Each wine pairing also provides a specific region that also fits the visitor's personality, promoting the idea of potential travel in the future. All of the wines featured in the quiz are available for purchase online, an effort to help support local wineries during the pandemic.
“This is a fun and engaging way for us to elevate New Mexico’s grape growers and wineries at a time when local businesses need support,” said New Mexico Tourism Secretary Jen Paul Schroer. “Due to the pandemic, …
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