Kenya appoints Naomi Campbell as tourism ambassador but that has triggered an uproar
A move by Kenyan authorities to improve the country’s tourism numbers has resulted in a backlash. Kenya’s tourism sector has taken a nosedive following the spread of the COVID-19 and lockdown measures to contain the spread of the virus.
According to a report by Kenya’s Tourism Research Institute, tourists numbers have fallen by 72% between January and October last year. “The sector hence lost over 110bn Kenyan shillings [$1bn, £738m] of direct international tourists’ revenue due to the Covid-19 pandemic,” the report noted.
To reverse the downward spiral, Kenya’s Tourism and Wildlife Ministry appointed British supermodel Naomi Campbell to become …
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