Hawaii Tourism Authority unveils interactive data page

Hawaii Tourism Authority unveils interactive data page

HONOLULU (KHON2) — The Hawaii Tourism Authority (HTA) announced on Thursday, June 10, its Tourism Research Division launched a new interactive tool that provides a quick look at insights and data related to tourism. The tool includes visitor statistics, Hawaii hotel reports, Hawaii vacation rental performance reports, Hawaii quarterly timeshare surveys and geolocation data. There are also summary dashboards for Hawaii and island summaries for Oahu, Maui, Kauai and the Big Island. “Our Tourism Research Division continues to provide essential data and reporting that the visitor industry, key stakeholders and other businesses throughout Hawaii and around the world rely on. These new dashboards offer a wealth of valuable information on a statewide and county level, which is needed especially during this time in which HTA is stepping up its destination management efforts.” The summary dashboards also show key visitor statistics, market share by origin markets and a top ten ranking of international and domestic markets. Location data company “UM” was contacted by HTA to gather information for the dashboards through geolocation data on smartphones. The data is anonymous and can …
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