Extended Reality In Tourism: 4 Ways VR And AR Can Enhance The Travel Experience

Extended Reality In Tourism: 4 Ways VR And AR Can Enhance The Travel Experience

Travel is a sector that I’m particularly passionate about, and one that’s suffered immensely in the wake of the COVID-19 crisis. As the industry looks to the future, one of its biggest concerns will be how to improve the whole travel experience and reduce some of the “pain points” that come with travel. I believe VR and AR could help with this. Here are four ways VR and AR can make travel better. VR allows us to explore new places without physically traveling there, leading some to speculate whether virtual travel could ever replace the real thing. Personally, I don’t think it will. Virtual travel could never compete with the sights, sounds, smells and sensations of being in an exciting new place. But there’s certainly value in being able to explore parts of the world virtually – not least because we can check out destinations before we decide whether to travel there in real life. Virtual travel can also help visitors experience destinations that are remote, difficult to get to, or need to be preserved without humans trampling around all …
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