Byron Baes Netflix reality series about 'hot Instagrammers' has locals 'embarrassed and angry'
Netflix has announced it is making a reality series based on the lives of "hot Instagrammers" in Byron Bay, but many locals say they will not be watching.
In a Netflix press release, the series Byron Baes is described as a "docu-soap following a feed of hot Instagrammers living their best lives, being their best selves, creating the best content, #nofilter guaranteed."
Executive producer Julian Morgans said he came up with the idea while on holiday in the Byron hinterland with a friend "who's in advertising".
"It was getting dark and I could see all these big mansions in the forest and I thought 'my god this place is changing'," Mr Morgans said.
"It felt like there was this influx of money and power in this place that had been famous for hippies.
Mr Morgans did not reveal who the stars of the series were, but said they were mostly young women.
"These people are using their lifestyles on social media to sell different products and spruik different brands," he said.
"It's a business model that's been around for a …
More on: www.abc.net.au