Buell Motorcycles Is Back But It's Not What You Think
Buell Motorcycles has resurfaced, and it has some ambitious plans for the future. But that future will be without its creator, Erik Buell.
The story of Buell Motorcycles is a wild one. The motorcycle brand was once known for its quirky designs and forward thinking. But in recent years the brand struggled to exist at all.
More than simply being back from the dead, Buell is hitting the ground running with future models already in the works. The manufacturer says it’ll launch 10 performance oriented models by the 2024 model year. Among those new motorcycles will be dirt, dual-sport, cruiser and touring models. One of the concepts presented on Buell’s website is the 1190 Super Touring. Designed by J. Ruiter, it looks like a modern interpretation of the Buell Ulysses of the past.
Buell is the brainchild Erik Buell, a motorcycle racer and engineer who started Buell Motorcycle Company after working at Harley-Davidson. Buell built his sportbikes using a mix of Harley’s engines and his own out-of-ordinary design ideas. Later, Buell’s company would become a division of Harley-Davidson, allowing it …
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