And the latest TikTok trend is... personal finance

And the latest TikTok trend is... personal finance

Dances and lip-syncs aren’t the only trends on TikTok these days. Now, the Chinese social network is attracting a new breed of influencers offering advice on how best to invest money and boost your personal finances. And their videos are going viral, often drawing millions of views, much to the delight of the influencers – and their bank balances. Under the hashtags “Fintok”, “Moneytok”, “financetok” or “howtoinvest” and “personalfinance”, there are now millions of videos, some of which count their views in the billions. And as Bitcoin continues to grow in value, the dream of winning big with minimal effort, thanks to shrewd financial investments, has become a real trend on TikTok – a trend that hasn't escaped certain influencers on the platform, who are cashing in on its popularity. On the social network, videos about investing in cryptocurrencies, how to buy stocks or understand the financial markets are buzzing big time. With over 227,500 TikTok followers, the influencer Antonette Aquino – aka “moneyhealthcheck” – has gained over 1.6 million “Likes”, with videos explaining different kinds of investments. The videos …
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