Simone Rocha Is H&M’s Prettiest Collaboration To Date – And It’s For All The Family

Simone Rocha Is H&M’s Prettiest Collaboration To Date – And It’s For All The Family

“I hope women feel feminine, strong, cool, unpredictable and a part of something when they wear the collection,” says Simone Rocha of her H&M collaboration. As for the guys? “My male friends have been asking me to make menswear for the last 10 years, so now they won’t feel left out.” And the kids? “I think they’ll love it, as it’s practical yet playful.” Yes reader, Simone Rocha’s high-street collection is for all the family. The Irish designer, the first from the country to team up with the Swedish fast-fashion giant, has been on H&M’s wishlist for some time. “We …
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