Empty storefronts being re-employed as ad space
At the real estate firm’s One Soho Square building, it ran an advertisement for the Ford F150 pick up truck—a video ad that took up an entire window and played on loop as New Yorkers walked by the building.
The company even included information about the retail space that was available at the end of the ad with the broker’s information. The ad will stay there until they can lease up the space, Sherman said.
Stellar, as well as other city landlords like CIM Group, Rockpoint Group and even RXR Realty are amplifying their empty real estate with Frontrunner, a company that connects them with the advertisers and even sets up the storefront with the right technology to get the ads playing.
“As you know the pandemic has not been kind to retail businesses and restaurants and has led to an increase in empty window fronts,”company founder Nathan Elliott said. “This increase in window supply has created a great opportunity...to repurpose these vacant spaces to create a temporary revenue stream for landlords while they search for new tenants.”
During the …
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