Black Friday: Cost of living crisis may hit sales rush

Black Friday: Cost of living crisis may hit sales rush

Survey reveals that the American custom has strong appeal for shops and consumers in Italy. Four out of five Italians (84 per cent) say they are interested in making a purchase during this year's Black Friday and Cyber Monday sales on 25 and 28 November. The average estimated spend will be €222 per consumer, a drop from last year when it was €235, according to research carried out by PwC and reported by Italian business newspaper Il Sole 24 Ore. …