Ben & Jerry's parent firm Unilever 'firmly committed' to Israel
Unilever looks to calm Ben & Jerry’s row as it ramps up marketing spend
CEO Alan Jope stressed Ben & Jerry’s decision to pull out of territories in Israel was made by the brand’s independent board and that Unilever remains “fully committed” to its business in Israel, as the FMCG giant recorded turnover of €25.8bn (£22.3bn) for H1.
Unilever boosted investment in brand and marketing in the first half of the year, as it looks to emerge from the pandemic stronger and continue on its ambition to be the “global leader in sustainable business”.
On an investor call today (22 July) detailing Unilever’s 2021 H1 results, the company said it had ramped up brand and marketing (BMI) spend by 80 basis points to the tune of €400m (£342m), after conserving spend in the first half of 2020 due to Covid.
“[We] lapped the conservation of BMI in the first half of last year, in response to the pandemic. We will see an unwind of this effect in the second half of the year, as we lap the period of strong …
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