Apple Aims to Boost HomePod Sales With New Audio Software Lead

Apple Aims to Boost HomePod Sales With New Audio Software Lead

Apple has hired a new software lead for the HomePod team as part of an effort to better compete with smart home speakers from Amazon and Google, reports Bloomberg. The Syng Cell Alpha Afrooz Family, an audio engineer who worked at Apple from 2012 to 2016 has rejoined the company and is leading software development on the HomePod/Apple TV team. Family co-founded speaker company Syng alongside former Apple design team member Christoper Stringer. Syng is known for the super expensive Cell Alpha, which boasts "triphonic" audio technology that's able to create an immersive, dynamic sound field. Apple has struggled to get the HomePod to catch on since its launch in 2018. The initial version of the speaker was priced at $350 and boasted higher-quality audio than competitors, but it was …
More on: www.macrumors.com