Addressing Privacy Challenges in Retail Media Networks
We’re currently seeing a growing trend toward retail media networks, in which retailers create advertising platforms within their apps or websites. These networks present great opportunities for your advertising partners, but they also create a more personalized experience for your customers.
However, if companies aren’t careful with how they build their retail media networks and use customer information, they can end up with data breaches, significant fines and ultimately the loss of customers.
Clearly, trust is an important factor. In …