Ad of the Day: Apple crushes everyday objects to promote thinnest-ever device

Advertisement The launch of the new 13-inch iPad Pro is supported by a ‘smashing’ new 70-second ad spot, aptly called ‘Crush,’ that is The Drum’s Ad of the Day. To demonstrate all the tech packed into this incredibly thin product, the ad features an industrial-scale crushing machine that flattens a series of objects chosen not just for how well they crush but to tell the story of all the wonderful things you can do on iPad Pro. Set to All …