‘Absolutely hated it’: How online marketing maven Michelle Battersby avoided burnout

‘Absolutely hated it’: How online marketing maven Michelle Battersby avoided burnout

‘Absolutely hated it’: How online marketing maven Michelle Battersby avoided burnout At just 25, Michelle Battersby quit her job at a big investment bank after one conversation with the global chief executive of Bumble. Battersby went on to launch the highly successful dating app in Australia before moving on to another successful start up, Keep it Cleaner, as their head of marketing. Now, she’s taken the plunge to found her own company, a creator-app called Sunroom. The journey from ideation to launch is often forgotten when we think about successful start-ups. It’s hard to remember when browsing the Forbes rich list that most entrepreneurs have gone through periods where they’ve struggled to maintain momentum or manage self-doubt. In this episode, the Sunroom founder joins business reporter Amelia McGuire to unpack …
More on: www.smh.com.au